This stuff is the best. I've tried all the substitutes, including the coffee, tea and herbal varieties. This wins hands down. Minimal ingredients means better flavor, and doesn't cause thrush like other companies' super-sweet-sugar-snacks. It also doesn't numb my mouth or make my food or drink taste like the south end of a dead Black Buffalo. You know what I mean. I only use the wintergreen because I started with Skoal, and this actually tastes better in my opinion. Although I did try the vanilla and the reviews are spot on. Amazing flavor. I've quit smoking because of this product (hopefully for the last time.) Because of the different strengths .. Full, Half, None .. You can taper off and be nicotine free in no time, without losing the feel or flavor. This pinches, packs, smells and spits like tobacco without the worry. You can even swallow it and not fear the bathroom, though I wouldn't make that a habit. You can't beat this stuff. Customer for life.Wanted to update since it's been awhile, and they changed the formula. So I've been using this for over a year with no ill side effects. And haven't even wanted to pick up a cigarette. It's that good.Yes, they switched from nicotine to nixodine. It hits on all the same, good levels, but doesn't leave you wanting. Haven't been craving, or contemplating homicide. In fact, now the product tastes even better. And no heartburn or hiccups if I grab a big pinch. Much fuller wintergreen flavor without tasting like a Lifesavers mint, much improved burn for those who need it like I do, and I swear the flavor lasts longer.If you've been using Amarillo Snuff, you're gonna notice a difference. A good difference. Don't hesitate to try it, you'll love it.